In this crowded, distorted media environment, the rise of participatory media contributes to the rise in participatory aid in several ways. We know that attention can influence the amount and duration of disaster relief, as measured by aid money, volunteers, and other metrics. The act of bringing attention to a cause, crisis, or event is now an accomplishable feat for an increased number of civilians, and potentially a valuable contribution.

The rise of participatory media has allowed many people to build their own audiences independent of broadcast media, and broadcast media itself has adjusted by mining social media for stories. In this environment, the ability to drive attention itself can be as valuable and donate-able a skill as many other volunteer activities.