The rise of Kickstarter and similar crowdfunding platforms had inspired new avenues for aid money to flow directly to victims following crises. Following Hurricane Sandy, sites like HelpersUnite waived fees to encourage the public to donate to the storm’s victims. Story-driven fundraising campaigns on sites like Fundly successfully raised over $25,000 for a family without flood insurance. The SmallKnot crowd investing platform waived fees to encourage donors to invest in locally-owned businesses following Sandy. Friends and family of some of the victims of the Boston Marathon bombings launched specific donation pages to raise funds for their loved ones’ personal recoveries, in addition to the general One Fund administered by officials.